![]() ![]() The UK is one of Spotify's biggest markets. The company has not updated those figures since, but music industry sources tell The Guardian that the company has been waiting to surpass 10m paying subscribers before announcing new stats – and that it may hit this milestone in the next few months. ![]() Spotify said in March 2013 that globally, it had 24m active users, including 6m paying subscribers. Streaming is growing so rapidly in the UK - we’ve got a perfect storm here," said Brown. "Organic subscribers are coming to us in their droves as a result of the publicity from those initiatives. The growth has been sparked by marketing partnerships with Vodafone and the Sunday Times. "Given that download sales are declining and Spotify is growing rapidly, particularly in the UK, it is only a matter of time before Spotify is bigger than iTunes across Europe as a whole."īrown added that a "significant amount" of the million new British Spotify users are paying for a subscription, rather than listening to its free, advertising-supported version. ![]()
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